The Rise And Fall Of The Technics 1210
Just like Ali, Gretzsky and Jordan, the Technics 1210 may have finally been retired but it’s greatness still lives on.
The Technics 1210 was first introduced in 1972 (yup that long ago) It revolutionized DJing as we know it today. The irony is that it was not initially meant for the DJing market. It was aimed more for Hi-Fi enthusiasts.
It was only because of the 1210’s direct motor drive which made scratching possible and the fact it was built like a tank and weighed pretty much the same as a tank that helped it to achieve its wide spread popularity.
The 1210 hit it’s height in the 1990’s. You could not find a decent nightclub that did not have a 1210. It’s not a stretch to say that during the 1990’s Technics was to turntables, what Microsoft is to modern computers today and this was reinforced by scratching, mixing and hip-hop artists promoting it.
However vinyl emulation software or DVS (Digital Vinyl System) is here to stay and it’s not going anywhere. Final Scratch, Serato Scratch, Traktor Scratch have taken turntables to the next level.
Life moves on. Cars of the 1950’s look ancient in comparison to cars of today, but the 1210 will always have it’s place, after all it without the 1210, there would be now DVS systems, no Pioneer CDJ2000s.
Me ? I use both.
I still got my Technics 1210 for my website selling vinyl records but I’m also now a virtual DJ and if I’m being honest it’s opened doors for me and I think I speak for a lot of people when I say that.
So – RIP Technics 1210 – Gone but never ever forgotten.